Free-to-Play Triumph: Genshin Impact Outprofits Activision Blizzard

By

-

June 19, 2023

The free-to-play model has proven to be a goldmine for some developers. One such success story is the Chinese game studio Mihoyo, whose profitability has surpassed industry giants like Activision Blizzard and Sony’s Playstation.

According to a report by the Malaysian newspaper Guangming Daily, Mihoyo, which distributes its games internationally through its subsidiary Cognosphere or Hoyoverse, generated a revenue of 27.3 billion Yuan in 2022. This translates to nearly $3.84 billion USD. The profit stood at a staggering 16.1 billion Yuan, equivalent to over $2.27 billion.

To put this into perspective, Activision Blizzard reported a profit of around 1.5 billion USD on revenue of 7.52 billion for the fiscal year 2022. Sony’s entire gaming division, including Playstation, made a profit of 270 billion Yen, or 1.85 billion USD, in 2022.

A significant portion of Hoyoverse’s revenue comes from mobile versions of their games. Data from Statista shows that the company made $715 million US dollars from in-app purchases in the first half of 2023 alone.

For a long time, the primary source of Hoyoverse’s income was the free-to-play role-playing game Genshin Impact. According to Sensor Tower, the game reached a revenue milestone of $3 billion in 2022. Despite recording its lowest monthly revenue since its launch in 2020 in May 2023, the game still brought in $53 million.

However, Hoyoverse’s new game, Honkai Star Rail, is now generating more international revenue.

Genshin Impact is a gacha game, where rewards are distributed randomly. Upon its release, many warned about its gambling-like mechanisms. Some Genshin Impact streamers reportedly spent five-figure sums on in-game content.

The success of Mihoyo and its games like Genshin Impact and Honkai Star Rail underscores the potential of the free-to-play model in the gaming industry. It also raises questions about the sustainability of such models and the ethical implications of their monetization strategies.

6 Ways IT Consultants Improve Your Tech Business

By

Nethra Gupta

-

June 19, 2023

IT Consultants Improve Your Tech Business

In the present fast-paced, technology-driven world, having efficient and reliable IT infrastructure is important for tech businesses’ success. Anyhow, handling and maintaining complex IT systems can be a challenging task for most companies. These are the major reasons we need IT consultants.

There are several options, like the local IT pros at Nicolet Tech. Most of them offer the best expertise and assistance to improve your tech business.

It is necessary to contact the right IT consultants to improve your tech business. If you are not sure yet, keep reading our article.

Contents

1 What Does an IT Consultant Actually Do for You?
2 Final Thoughts
3 Frequently Asked Questions
- - 3.0.1 Who exactly is an IT consultant?
  - 3.0.2 What are the responsibilities of an IT consultant?

What Does an IT Consultant Actually Do for You?

Thinking of hiring an IT consultant for your business? That may be a good idea. Before considering it, you should know how an IT consultant will assist your business.

Proper Planning and Long-Term Vision

IT consultants clearly understand the advanced trends and evolving technologies of tech companies. You can create a strategic plan to align your technological goals with your business objectives. IT consultants help you create a long-term plan to achieve your desired results. This will make sure that your technology investments are well-directed and allow your business to succeed.

Enhance Productivity and Efficiency

IT consultants have years of experience optimizing IT workflows and tasks. They will easily find the inefficiencies and bottlenecks in your present systems. IT consultants enhance productivity by integrating new software solutions, streamlining communication channels, and applying automation tools. They can improve the productivity and efficiency of your business operations by simply developing your technology infrastructure.

Flexibility and Scalability

When your business develops, your IT needs may differ. IT consultants can assist you in designing and applying scalable solutions that can adapt to your evolving requirements. They can evaluate your present infrastructure and recommend expansions or upgrades to make sure your systems can manage increased workloads and adopt future development.

In order to plan for scalability, IT consultants can help your business remain responsive and agile in a highly evolving marketplace.

Training and Expertise

Most in-house IT teams face various challenges while following business practices. IT consultants have plenty of knowledge and experience from working with several clients in different sectors.

Moreover, they can train your staff on new technologies, offer assistance on IT procedures and policies, and provide advice and support. Their skills help your team stay updated and learn the necessary skills. Your team will be able to adopt new technologies and improve efficiency.

Minimization of Expenses

Most businesses prioritize getting good-quality IT infrastructure without breaking their bank. IT consultants will perform a deep analysis of your technology expenditures and find areas where you can cut costs. It may include renegotiating vendor contracts, migrating to more affordable cloud solutions, and consolidating software licenses. IT consultants help you make the right decision in terms of IT investment.

Frees Up your Schedule

Hiring an IT consultant frees up a lot of time in your schedule. IT consultants take up a huge portion of your tasks and activities. This means that you don’t have to deal with the pressure of allocating resources or dealing with deadlines.

Final Thoughts

By partnering with IT consultants, your organization will remain thriving and competitive. We believe that you realized that an IT consultant is essential for your tech business. If so, you need to find a genuine one, with the experience and expertise to simplify your business.

Frequently Asked Questions

Who exactly is an IT consultant?

An IT consultant is a technology specialist who offers consulting services and helps clients with technical and technological initiatives to succeed in business. They function closely with the organizations that employ technology systems for the operations of businesses. They work as independent contractors or regular employees.

What are the responsibilities of an IT consultant?

The responsibilities of an IT consultant are listed below.

Offer expert assistance and recommendations on IT problems and business.
Understanding business objectives and customer needs.
Handling IT development tasks with in-house technical staff.
Training users in new and existing IT systems.
Designing IT networks and systems.
Troubleshooting network, software, and hardware issues.
Providing suggestions.
Generating reports.

Note: The ways IT consultants can develop your tech business may differ based on your requirements and circumstances.

Google Introduces Virtual Try-On and Real Model Imaging to Enhance Google Shopping Experience

By

Vishak

-

June 18, 2023

Google Generative AI into Advertising Tools

Google is revolutionizing the shopping experience with the integration of generative AI into Google Shopping. As part of a broader update, Google has unveiled a virtual fitting tool for apparel, utilizing generative AI to capture clothing images on real models in various poses. This innovative technology enables customers to virtually try on clothes and even predicts how shadows will form, enhancing the online shopping experience.

Google’s virtual try-on feature is powered by a new diffusion-based model developed internally. Following the footsteps of text-to-art transformations like Stable Diffusion and DALL-E 2, the Diffusion model gradually subtracts noise from an initial image composed entirely of noise, step by step, to move closer to the desired outcome. This approach, applied to clothing images, allows Google to simulate how clothing drapes, creases, fits, stretches, wrinkles, and how shadows interact with the fabric.

To enhance the model’s robustness and address visual imperfections such as distorted folds, Google utilized pairs of images depicting individuals wearing clothes in different poses. By repeatedly processing random pairs of clothing and people images, Google refined the model, ensuring a more realistic representation of apparel.

Starting today, US Google Shopping users can virtually try on women’s tops from popular brands such as Anthropologie, Everlane, H&M, and LOFT. Users can identify available items for virtual try-on through the new “try on” badge in Google search results. Men’s tops are scheduled to be included later this year, broadening the offering to a wider audience.

Virtual try-on technology is not entirely new, as companies like Amazon, Adobe, and Walmart have also explored generative modelling and real-time clothing rendering. However, Google’s implementation stands out with its emphasis on using real models and catering to diverse body types, races, skin tones, and hair types.

Simultaneously with the virtual try-on feature, Google will implement AI and visual matching algorithms to filter clothing searches within Google Shopping. Users can refine their search results across various stores based on specific criteria such as colours, styles, patterns, and more. This feature aims to replicate the assistance one would receive in physical stores, where associates suggest alternative options based on what customers have already tried on

Google’s integration of generative AI and virtual try-on technology marks a significant advancement in the online shopping landscape. By enabling customers to virtually try on clothes and predicting how the clothing will drape and interact with shadows, Google is enhancing the accuracy and convenience of online apparel shopping.

Visual Query Builders vs. Traditional SQL Coding – Child Explanation

By

Ankit Pahuja

-

June 18, 2023

Today, we’re going to talk about something that’s as exciting as a match in Brawl Stars, but instead of battling opponents in an arena, we’re going to battle data in a database. The game we’re playing is called SQL, and the tools we’re using are SQL queries and Visual Query Builders.

Just like in Brawl Stars, where you need to choose the right brawler for each match, in SQL, you need to choose the right method to interact with your data. You can write SQL queries directly using traditional SQL coding, or you can use a tool called a Visual Query Builder. Each method has its strengths and weaknesses, and choosing the right one can be the key to winning your data game.

In this article, we’re going to compare these two methods – traditional SQL coding and Visual Query Builders – and see how they stack up against each other. We’ll look at their strengths and weaknesses, and we’ll see some examples of how they work in real-world scenarios. By the end of this, you’ll be well-equipped to choose the right tool for your data battles, just like choosing the right brawler in Brawl Stars.

Contents

1 Understanding SQL Queries

Understanding SQL Queries

Just like how each brawler in Brawl Stars has a unique attack that they use to interact with the game world, in the world of databases, we use something called SQL queries to interact with our data. SQL stands for Structured Query Language, and it’s a language that we use to communicate with databases.

An SQL query is like a command or a question that we ask the database. For example, we might have a query that asks, “What are all the items in our inventory?” or a command that says, “Add this new customer to our customer database.” Just like how the outcome of a Brawl Stars match can depend on the attacks you use, the results you get from a database depend on the SQL queries you use.

SQL queries are incredibly important in database management. They’re how we retrieve data, insert new data, update existing data, and delete data. Without SQL queries, a database would be like a Brawl Stars game with no brawlers – there’d be no way to interact with it!

Traditional SQL Coding

Traditional SQL coding is like playing Brawl Stars using manual controls. You have complete control over your actions, but it requires skill and practice to do it effectively.

In traditional SQL coding, you write out your SQL queries as lines of code. This gives you a lot of flexibility and control, as you can write any query you can think of. However, it also requires a good understanding of SQL syntax and database structure.

Let’s look at some of the benefits and drawbacks of traditional SQL coding:

Benefits:

Flexibility: You can write any query you want, without being limited by the features of a tool.
Control: You have complete control over the query and can fine-tune it to your exact needs.
Learning: Writing SQL queries by hand can be a great way to learn SQL and understand how databases work.

Drawbacks:

Complexity: SQL syntax can be complex, especially for more advanced queries.
Time-consuming: Writing SQL queries by hand can be time-consuming, especially for complex queries or large databases.
Errors: It’s easy to make mistakes when writing SQL queries by hand, and errors can be hard to spot.

Here’s an example of a traditional SQL query:

SELECT Customers.CustomerName, Orders.OrderID

FROM Customers

INNER JOIN Orders ON Customers.CustomerID = Orders.CustomerID

WHERE Customers.CustomerCountry = 'USA';

This query retrieves the names of all customers from the USA and their order IDs from a database. As you can see, it requires a good understanding of SQL syntax to write this query correctly.

Visual Query Builders

If traditional SQL coding is like playing Brawl Stars with manual controls, then using a Visual Query Builder is like playing with auto-aim turned on. It’s easier and requires less skill, but you might not have as much control.

A Visual Query Builder is a tool that allows you to create SQL queries by dragging and dropping database elements, rather than writing SQL code by hand. You can select tables, fields, and conditions, and the Visual Query Builder will automatically generate the SQL query for you.

Let’s look at some of the benefits and drawbacks of Visual Query Builders:

Benefits:

Ease of Use: Visual Query Builders are generally more user-friendly than writing SQL code by hand, especially for beginners.
Speed: Building queries visually can be faster than writing SQL code, especially for complex queries.
Reduced Errors: Visual Query Builders can help reduce syntax errors, as they automatically generate the SQL code.

Drawbacks:

Limited Flexibility: While Visual Query Builders can handle a wide range of queries, they might not be able to handle very complex or unusual queries.
Learning Curve: While generally easier than writing SQL code, Visual Query Builders still have a learning curve, especially for understanding how to represent complex queries visually.

One example of a Visual Query Builder is the one provided by dbForge Studio for SQL Server. This tool allows you to build queries visually by dragging and dropping tables and fields, and by setting up conditions and filters. It also provides features for optimizing and analyzing queries, making it a powerful tool for working with SQL Server databases.

Comparative Analysis

Just like choosing the right brawler in Brawl Stars can make a big difference in your game, choosing between traditional SQL coding and Visual Query Builders can have a big impact on your work with databases. Let’s compare these two methods in terms of ease of use, efficiency, error reduction, and learning curve.

Criteria	Traditional SQL Coding	Visual Query Builders
Ease of Use	Requires a good understanding of SQL syntax and database structure.	Generally more user-friendly, especially for beginners.
Efficiency	Can be time-consuming, especially for complex queries.	Can be faster than writing SQL code, especially for complex queries.
Error Reduction	Errors can be hard to spot and easy to make.	Can help reduce syntax errors, as they automatically generate the SQL code.
Learning Curve	Steeper learning curve, especially for complex SQL queries.	Still has a learning curve, but generally easier than learning SQL syntax.

So, when should you use traditional SQL coding, and when should you use Visual Query Builders?

Traditional SQL Coding is a good choice when you need maximum flexibility and control over your queries. It’s also a good choice if you’re trying to learn SQL, as there’s no better way to learn than by doing. However, it can be more time-consuming and prone to errors, especially for complex queries.
Visual Query Builders, on the other hand, are a good choice when you want to build queries quickly and easily, especially if you’re a beginner or if you’re working with complex queries. They can also help reduce errors by automatically generating the SQL code. However, they might not be able to handle very complex or unusual queries, and they still have a learning curve, especially for understanding how to represent complex queries visually.

In the end, the best tool depends on your specific needs and circumstances. Just like in Brawl Stars, the best brawler depends on the game mode, the map, and your personal play style. So, experiment with both methods, and see which one works best for you!

Goodbye to ‘Core i’: The Dawn of Intel Core Ultra

By

Sabarinath

-

June 17, 2023

Intel has announced a significant rebranding of its processor lineup. The iconic “Core i” series, which has been a staple in the tech industry for over 15 years, is being phased out. In its place, Intel introduces a new naming scheme that is set to redefine its brand identity and product portfolio.

The new nomenclature will see the introduction of the “Core Ultra” series, a name that will be associated with Intel’s most powerful and next-generation processors. This change is set to take effect with the launch of the Meteor Lake line, slated for release in the second half of 2023.

The processor catalogue will now be divided into three distinct tiers:

Intel: This will be for entry-level processors that were previously offered under the Pentium and Celeron brands.
Intel Core: This will be for the mainstream line of processors, such as Intel Core 3, 5, or 7.
Intel Core Ultra: This will be for the catalogue of the most powerful and next-generation processors, such as Intel Core Ultra 5, 7, or 9.

Intel’s decision to adopt the “Core Ultra” name is not surprising, considering that the company had hinted at this change in early May. The company believes that the new naming scheme will help consumers differentiate between their latest high-performance releases and the rest of their products.

The rebranding is not just a superficial change. With the debut of Meteor Lake, Intel’s chips will be the first to adopt the 4-nanometer lithographic process. They will also be the first to feature a dedicated engine for artificial intelligence, known as Intel AI Boost.

However, the transition to the new naming scheme may not be without its challenges. There could be potential confusion between the Core and Core Ultra series, especially when there are overlapping launches of Core 5 and 7 with Core Ultra 5 and 7.

Intel’s new branding strategy is designed to simplify the identification of the right solutions for customers’ computing needs. It emphasizes the prominence of the Intel Core brand, which has been a staple in the PC industry for nearly two decades. With the introduction of the Core Ultra series, Intel is poised to redefine performance standards in the processor market.

Google Domains’ Journey Ends at Squarespace in a $180 Million Deal

By

Anu Thomas John

-

June 17, 2023

Alphabet, Google’s parent company, has announced its decision to wind down its domain business, Google Domains. The assets of Google Domains, which include hosting for approximately 10 million domains and a substantial client base, are being sold to Squarespace, a popular website creation platform.

The acquisition, valued at around $180 million, is expected to be finalized by the third quarter of this year. As part of the agreement, Squarespace has committed to maintaining the renewal prices for existing clients for at least 12 months. Furthermore, Squarespace will become the exclusive domain provider for Google Workspace subscribers.

Both companies are focused on ensuring a smooth transition for clients. This move marks a significant shift in the domain registration landscape, with Squarespace poised to become a major player in the domain hosting market.

The deal appears to be a win-win for both companies. Google, on one hand, can streamline its operations and focus on its core businesses. On the other hand, Squarespace can significantly expand its customer base and solidify its position in the market.

For Google Workspace subscribers, Squarespace will become their exclusive domain provider. This change is expected to be seamless, with Squarespace committed to maintaining the same level of service that users have come to expect from Google Domains.

With the acquisition of Google Domains, Squarespace is set to become a dominant force in the domain hosting market. The company’s commitment to maintaining renewal prices for existing clients for at least a year shows a dedication to customer service that will likely serve them well in this new venture.

How AI is Transforming the World of Web Development

By

Subith

-

June 17, 2023

Are you a web developer or tech enthusiast looking to know how AI is transforming web development?

Read this entire blog post to clear your all doubts.

Prior, you would have known that web development has been in a state of continuous evolution since its inception. From basic HTML pages into dynamic, interactive, and immersive experiences.

Now, you are going into a new era where artificial intelligence (AI) is set to revolutionize web development. To leverage the benefits of AI into your web development, you must know how to create a web application. If you are unclear about creating a web application, here is a complete guide on developing a web application. Remember, this is prior to knowing before you deep dive into this topic.

In this post, we’ll explore how AI is transforming the world of web development, including AI-powered web development tools, AI-driven web designs, and AI-enhanced UX/UI design. So, get ready to dive into the future of web development, shaped by the hands of AI.

Contents

1 Understanding AI’s Role in Web Development
2 Looking Ahead: The Future of AI in Web Development

Understanding AI’s Role in Web Development

Artificial intelligence is the science of making machines do things that would require intelligence if done by humans. With its ability to learn from experiences, adapt to new inputs, and perform human-like tasks, AI has made a significant impact on many industries, and web development is no exception.

Some of the ways AI impacts web development include:

Automating routine tasks: AI can automate several routine tasks in web development such as code generation, debugging, and testing. This automation reduces human error and speeds up the development process.
Improving user interfaces: AI can analyze user behaviour to create more personalized and user-friendly interfaces. This improves the overall user experience and increases engagement.
Enhancing web accessibility: AI, with machine learning and natural language processing capabilities, can improve web accessibility, making it easier for people with disabilities to access and use websites.

Let’s dive deeper into each of these areas and see how AI is truly reshaping the landscape of web development.

User Experience (UX) Design

Before AI, personalizing a user’s experience on a website meant a lot of manual work. Now, AI algorithms can analyze user behaviour in real-time, learning from each interaction to provide a more personalized experience. They can offer tailored product recommendations, serve relevant content, and even adjust the website layout based on user preferences.

For instance, consider an e-commerce site. With AI, the site can now dynamically display products based on a user’s past purchases or browsing history. This type of personalization not only enhances the user experience but also drives conversions and sales.

AI, with its ability to analyze large amounts of data and generate insights, is also transforming UX/UI design.

Predictive user experience: AI can analyze user behaviour and use these insights to predict what users will do next. This allows developers to design interfaces that anticipate user actions, providing a smoother and more intuitive user experience.
Chatbots and voice user interface: AI-powered chatbots and voice interfaces like Alexa and Google Assistant provide a more interactive and engaging user experience. They also allow users to interact with the website in a more natural and intuitive way.
Accessibility improvements: AI can analyze websites for accessibility issues and suggest improvements. This makes websites more accessible to users with disabilities, providing a more inclusive user experience.

In addition, if you are looking to learn more about AI advancement in design, read this post on how AI will transform web design forever.

Chatbots and Virtual Assistants

The advent of AI-powered chatbots and virtual assistants represents a significant shift in how businesses interact with their customers. These virtual entities can handle multiple customer inquiries simultaneously, saving businesses time and resources. They can answer FAQs, guide users through processes, or even handle transactions.

The more sophisticated AI chatbots can understand and respond to complex queries, recognize user emotions, and even learn to improve their responses over time. This 24/7, personalized customer service is transforming the way businesses operate, and it’s all thanks to AI.

Automated Testing

In web development, testing is a crucial phase. It ensures the website works as expected and provides a good user experience. However, manual testing is time-consuming and error-prone. Enter AI.

AI can automate a significant portion of the testing process. It can run thousands of tests in a short time, identifying issues more accurately than a human tester. Moreover, it can learn from past test results to predict where new issues may arise and propose solutions. The result? A more efficient and reliable testing process saves developers considerable time and effort.

Here’s a detailed look at how AI aids in automated testing:

Speed and efficiency: One of the significant advantages of AI in automated testing is its speed. AI can run thousands of tests concurrently and much faster than human testers. It saves developers a significant amount of time and accelerates the development process.
Precision: AI-powered testing tools are capable of identifying even minor issues that might be overlooked by human testers. They can analyze every aspect of the website, including visual elements, links, forms, and even the performance of different features.
Learning capability: AI-powered testing tools have the ability to learn from the past. They utilize machine learning to understand where issues have occurred previously and can predict where potential problems may occur in the future. This proactive approach enhances the quality of the final product.
Regression testing: AI excels at regression testing, which involves testing a system to ensure that previously developed and tested software still performs after a change. AI can quickly identify any new issues or regressions caused by recent updates or changes.
Usability testing: With AI, testing tools can simulate user interactions and assess the user-friendliness of the website. They can detect complex issues like navigation difficulties, broken links, or non-intuitive workflows.
Continuous testing: AI enables continuous testing, where testing is performed at every stage of development. It reduces the chances of major issues appearing in the final product and helps maintain a high-quality standard throughout development.
Reporting and analytics: AI can generate detailed test reports and analytics, helping developers understand the weak points in their code and guiding them toward the right solutions.

Code Generation

Perhaps one of the most revolutionary aspects of AI in web development is its potential to generate code. AI algorithms can now produce basic code snippets based on specific parameters. While it’s not about replacing human developers, it’s an excellent tool for speeding up the development process and reducing repetitive tasks.

For instance, tools like Wix’s ADI (Artificial Design Intelligence) and Bookmark’s AIDA (Artificial Intelligence Design Assistant) can design entire websites based on user-provided information.

One of the most visible impacts of AI on web development is the creation of AI-powered web development tools. These tools leverage AI to automate and streamline various aspects of the web development process.

Automated coding: Tools like GitHub’s Copilot use AI to suggest code snippets as developers write, saving them time and effort.
Design assistance: Tools like Adobe’s Sensei use AI to help with design aspects of web development. Sensei can analyze images and suggest improvements, assist in creating layouts, and even help with image editing tasks.
Testing and debugging: AI can automate the testing and debugging process, spotting errors that might be missed by human eyes. Tools like Testim and Bugspots use AI to predict where bugs are likely to occur and automate the testing process.

Looking Ahead: The Future of AI in Web Development

As AI continues to advance, its influence on web development will only grow. Here are a few predictions for the future:

More Sophisticated AI Tools: As AI algorithms improve, expect to see more advanced tools for design, testing, and code generation. These tools will not replace human developers but will instead assist them in creating more complex and innovative web solutions.

Increased Personalization: AI will drive further personalization in web experiences. We might see websites that completely adapt their content and layout based on individual user profiles, leading to an unprecedented level of personalization.

Smarter Chatbots: AI chatbots will become more intelligent and versatile. They might understand user emotions better, handle more complex transactions, and offer a level of customer service that rivals human agents.

As you can see, AI is not just a trend or a buzzword. It’s a powerful tool that’s revolutionizing the web development landscape. Whether you’re a developer looking to streamline your workflow or a business seeking to enhance your web presence, embracing AI is the way forward. And remember, as with any technology, the key to leveraging AI effectively is to understand its potential and stay updated with its latest advancements.

5 Google Assistant settings to disable to protect your privacy

By

Vishak

-

June 16, 2023

Google Assistant settings to disable to protect your privacy

To protect your privacy when using Google Assistant, you need to follow these five tips:

Google Assistant has evolved a lot in recent months and is one of the most advanced voice assistant available online today. It is also built into all the Android smartphones these days, so it’s very popular.

Sometimes, voice assistants are not perfect or not for everyone — in some cases, it would be better to disable some functions to have a better user experience and security.

By disabling some Google Assistant settings, not only for better protection for our privacy but also we will be able to make the use of the big G-assistant more comfortably, compared to the basic configuration.

These changes are very simple. In short, the use of Google Assistant can (and should) be customized according to our needs to derive real benefit from it without giving Google complete access to our data.

Contents

1 5 Google Assistant settings to disable:

5 Google Assistant settings to disable:

Here are the five changes to the standard Google Assistant settings for that you can try.

1. Audio recordings

The latest changes to Google’s privacy settings don’t automatically record what we ask the Assistant. In the past, those recordings had been sent to test teams made up of real humans — who listened to our words to see if the algorithm had responded effectively.

If we want to disable these recordings (or enable them) manually, we have to open the Google Assistant by long-pressing the home button (or you can install the Google Home app too, but disabling it through Google Assistant is easier).

Open Google Assistant, go to the settings by tapping on the profile photo on top-right of your screen. Then in the “You” tab and go to “Your data in the assistant.”

Scrolling down, you will find “Audio recordings.”

From there, you will be able to see what Google Assistant has recorded, delete the audio clips, and choose whether to turn off the recordings entirely or pause it, etc.

2. Continued Conversation

When Continued Conversation is active, the phone’s microphone is reactivated after the Assistant answers, to hear any other questions. This way, we won’t have to say the activation phrase “Hey Google” again.

If you want to disable this Google Assistant function, go to the “Assistant” tab after opening the Google Assistant settings. Then tap on “Continued Conversation,” and there you will be able to disable or enable it.

3. Assistant sensitivity

Sometimes the Google Assistant activates for no reason in certain smart devices like the speakers, or sometimes it takes too long to activate. This is due to an incorrect setting of the sensitivity to the activation phrase.

You can change this sensitivity by going to “Assistant settings> Assistant tab” and then choose the device (if you have more than one connected to the same Google account) on which the Assistant is active.

Then tap on the Settings option, and in that, you will find and can modify “Hey Google Sensitivity.” Depending on the language you use Assistant, this feature may be limited or absent. This option is not available for smartphones. It is mainly for other smart devices.

4. Video camera

If we use a smart display with a camera, then the Google Assistant will be able to access this hardware component, for example, to launch a video call.

Some smart displays keep the camera active even if we are not calling anyone, and this could become a privacy issue. Therefore, the management of this component is essential, but unfortunately it varies from model to model of smart display.

After the purchase, therefore, you should immediately look for a way to set the camera so that it does not activate unless it is really needed.

5. Activity management

It is possible to know exactly what Google tracks through the Google Home app — just open it and tap first on the profile photo and then on the menu.

Here you will find “Google activity controls” and, after opening it, select the “Manage Activity” option, and there you will be shown an interface that shows all of the activity that you have done online: websites, apps, etc.

So, yeah, Google knows everything you do, but you can hide certain things by try the options mentioned above. So next time, better disable these Google Assistant settings in order to protect your privacy.