TikTok has been one of the fastest-growing social media platforms. In just a few years of its existence, TikTok has risen to a whopping 2 billion downloads. The platform has popularity among youngsters. Brands that cater to such an audience have started leveraging TikTok brand marketing to expand their reach. Top brands such as Amazon, Samsung, and Apple have made a significant brand presence in the dynamic world of TikTok.

A look at the TikTok marketing report reveals that videos by tech, gaming, and food brands have the highest reach. The five most popular brands on TikTok include Samsung, Chevrolet, So Satisfying, TikTok, and Flighthouse. In this article, we will look at how top brands are using this platform. That way, you will learn how you can be a part of this marketing revolution.

Create Original TikTok Content

Most brands want to optimize their video creation efforts by coming with content that can be used on multiple platforms. However, you need to understand that TikTok is different from most other video-sharing platforms. Here, the condition of video creation is that the content must be restricted to 15 seconds. Only when certain specific conditions are met, TikTok allows you to create 1-minute-long videos.

A look at the videos of the most successful branded videos on YouTube will reveal that they do not go beyond 15 seconds. Such brands understand that TikTok is based on viral content and create appropriate fun and light-hearted content. Here’s how you can create original marketing content on TikTok.

• Step 1: On the bottom of your TikTok screen, you will find the Discovery option. Tap on it to identify the latest trends and hashtags. Spend time selecting the ones that you can use to market your brand.
• Step 2: After you are clear on the trend, create a video on it. While it is acceptable to make subtle references to your product or service, make sure that the focus of the video is on quirky and silly content. The more humorous is the content, the higher are the chances of it getting viral. You can also create tips, how-to, and DIY videos for TikTok.
• Step 3: Depending on the options offered by your video editing tool, choose the relevant filters and color correct the video. Then, upload the video on TikTok and make sure that you add appropriate hashtags. The choice of hashtags will play an instrumental role in deciding whether the video will go viral.

Leverage User-Generated Content

The biggest reason driving the phenomenal growth of TikTok is that it allows viewers to become content creators.35% of TikTok users have participated in hashtag challenges and created their videos. Organizations have been quick to realize this trend, and brands like GUESS and Chipotle have gained TikTok popularity with their In My Denim and Lid Flip Challenge, respectively.

You need to realize that 16% of all TikTok videos come from hashtag challenges. If you can create an appropriate hashtag challenge, you can expect thousands of responses and millions of views.

Such a challenge gives a voice to your followers to express their thoughts and emotions. This forms a connection between you and the follower, and that helps to sell your product. Further, you must realize that every video that is uploaded with your hashtag triggers a chain reaction and improves your digital visibility.

Collaborate with Suitable Influencers

Influencers are people who have a considerable fan following on TikTok. When such a person promotes your brand, it will amplify your brand’s reach and have a significant impact on the target group. However, you need to understand that TikTok is packed with influencers and take proactive measures to ensure that you connect with someone whose followers are your target audience.

To help you in your search, TikTok has a Creator Marketplace feature that lets you filter influencers based on followers, audience demographics, topics, location, and other parameters. Spend time on this section to identify potential collaborators who fit your brand’s goals, marketing campaign, and budget.

Calvin Klein has made the most of TikTok by collaborating with fashion influencers in their #MyCalvins campaign. Kendall Jenner, Shawn Mendes, and ASAP Rocky were some of the fashion influencers who participated in this video challenge and gave the Calvin Klein products a wider reach.

The #ThousandDollarCrocs is another example of a successful influencer collaboration. In this challenge, popular influencer Post Malone asked users to create videos where they wear Crocs and pretended that the footwear was worth $1000. In less than ten days, the campaign got Crocs an 18% increase in their TikTok followers.

Use TikTok Ads for Brand Promotion

While TikTok seems to be the ideal place for viral content, you need to understand that creating viral content is easier said than done. There is an element of luck involved, and you cannot guarantee successful videos.

Moreover, time may not favor you in the viral content, and the video idea may not be trending anymore by the time it reaches some of your audience. To tackle such uncertainties and do away with the delay, TikTok has introduced an advertising platform. TikTok ads are especially useful for smaller brands that are keen on rapid success.

• Step 1: Set up a TikTok ad account. Go to the dashboard and choose the option to start a new ad campaign. You will then be asked to set the primary goal of your campaign. For example, some brands may be looking at higher app installations while others focus on driving web traffic or boosting conversions.
• Step 2: Post the goal selection, you need to set the budget for your advertising campaign. Then, decide on the ad placement and enter the website URL. You can add up to 20 relevant keywords here.
• Step 3: Enter the relevant details about your target audience. Parameters such as age, location, gender, language, and interests help in ensuring that the ad reaches the people it is intended for. Post such data collection, you can design your advertisement.

TikTok is a versatile medium and allows ads of different formats and layouts. You can create hashtag challenges, in-feed ads, and brand takeovers. The TikTok Video Creation Kit allows hundreds of image and video templates, music files, and other customizations that allow you to create ads to your taste. Guess, Spikeball, Chipolte, and The Washington Post are some organizations that used TikTok Ads to build their online brand image.

Thus, you see that TikTok fits in the video marketing strategies of brands that cater to a younger demographic. Boosting customer engagement, videos on TikTok help such brands connect with their audience and get higher conversion rates.

Businesses all over have one major thing in mind. The thing that I am talking about is making more money. On a basic level, there are basically two things to focus on boosting profits. You can either boost revenue or cut your expenses to end up making more money, and this post is going to focus on the saving money and cutting expenses side of things.

Outsourcing

The first way that a business can boost profits by cutting expenses is by outsourcing work. Outsourcing is something that has been around forever and it seems like most businesses have started to take advantage of outsourcing and its benefits.

For certain industries and tasks, it makes a lot of sense because it can eliminate mundane tasks and save money. It can especially save you a lot of money if you are outsourcing a job that has a high labor rate, and you can find people with a much lower labor rate. If there is no lack of quality, then it’s a real bargain. There are even staffing agencies that can help you with this. For instance, an IT staffing agency is a popular choice.

Focus on Star Products/Services

Another way that a business can save a lot of money is if it focuses on its bread and butter. If you have never heard that type of lingo before, then it is time that you learn. Every business that offers many different types of products and services usually has a bread and butter product that does better than most.

If a business can cut out its products and services that are losing money and only focus on the winners, then they will be pretty likely to boost profits. The added profits will be able to be reinvested into the company and could pay off big time in the future. Any successful company out there has doubled down on its winning products and it has paid off big time!

Cut Advertising Budget

The final major way that I will mention is to focus on organic advertising instead of paid advertising. If you can bring in new business without paying for it, then that is great as long as it’s sustainable. Some ways to get organic growth is to focus on SEO, referrals, and even social media.

By focusing on organic growth, it will allow you to possibly reduce your ad spend in the future and start a steady stream of new customers and clients for your business. If you look at most successful companies, they have found a way to get organic growth and a steady flow of new leads in the pipeline.

Hopefully after reading all three of those methods you were able to find something that you could put to use with your company. When you can implement a way to save money, it will pay off in a big way down the line!

If you found this post helpful in any way, then please go ahead and share this post with someone that could benefit from this!

Outsourcing some of your company’s work to a third party can seem like a very scary thing to do. You are taking a part of your company and handed it over to someone you really do not know. While you may be able to keep track of what that third party is working on, the fact is that you will not be able to supervise the day-to-day operations that are going on with the part of your company that you outsourced. The thing you are going to have to remember when you make the decision to outsource some of your company’s work to a third party.

Make Sure They Know the Scope of the Work

The first thing you need to do before you start reaching out to third parties is to make sure you know the full scope of what you need to be done. It is your job to know what your company needs to get done. Something you will need to understand is that outsourcing is an approach used for a specific effect. 

There is not a single person who knows your business better than you. So if you do not do the prep work, the third party will not know what your company is all about. The last thing you want to be in this scenario is to be very vague about what you expect for the outsourced work. The big thing is that if you want the best work done, you need to be very specific about what you and your company desire. Communication is a very big key thing you will need at this time.

Reputation is a Big Thing to Remember

Your business does not have to compromise when it comes to quantity. Once you figure out the amount of work that you need to do for your business, you need to do your research on the businesses you are considering outsourcing to. In today’s world and the internet access available, there are bound to be online reviews about all the companies you are considering. Whether you are considering using marketing, human resources, amazon web services consulting, or payroll processing, you will be able to go online and find out what other people who have used their services say about their experience with them.

If the company you are thinking about using has mostly bad reviews, it is probably not a good idea to go with them. That does not mean if the company that has all good reviews is one you should just go with immediately. The fit has to be right for both you and your company.

In the end, when deciding to outsource some of your company’s work, there are a couple of steps you need to complete before you make your final decision. 

Like any decision you make, this is something that can affect the path your company is heading down. It is not a decision you have to rush into. Take your time, find out what you need to be done, do your research, and weigh your options. Once you are able to find a company you like and trust, you can help take your company to the next level, both financially and credibility-wise.