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How To Hire SEO Companies: 5 Questions To Ask Before Choosing

SEO Company

Search engine optimization or SEO aims to improve your site ranking, not only to drive traffic and generate leads but also to establish a long-term relationship with your customers and investors. That’s why a good SEO practice is paramount to getting organic traffic that can provide a domino-like effect on all site metrics.

You can entrust your site to an SEO company to benefit from their expertise, experience, and skills. Here are the questions you can ask before hiring an SEO company:

1. How do you deliver SEO results?

It’s crucial to check an expert site that can provide complete information about SEO and related services, so website owners can be helped how to hire SEO companies the right way. A good SEO company will clearly explain how they’re able to deliver promised services to gain the best results.

Here are the three major components of a good SEO strategy:

  • User experience (UX) — It refers to a major component of SEO that involves content optimization. A good SEO company can explain how they analyze user experience and the tools they use to improve site navigation, keyword optimization, and monitor UX metrics during an On-page SEO review.
  • Technical SEO — This facet of SEO focuses on technical aspects like site speed, structure, scripts, and codes. As much as possible, you want to avoid 404 errors and resolve redirects quickly. Choosing an SEO specialist who has in-depth knowledge and skills in technical SEO will ensure that search engines can detect your site.
  • Off-page SEO — One major SEO goal is to increase domain authority, and you can attain this goal through Off-page SEO. So, it helps to hire an SEO expert who can provide your site backlinks with high-quality properties. Increase brand awareness, improve site popularity, and establish strong site partnerships through site links.

Note: Modern SEO is a holistic approach, so make sure to choose an SEO company that can manage the three major components of it. By recognizing and availing of full services, you’re just one step closer to your site’s short-term and long-term goals.

2. How long will I see the results?

While many sources would tell you that you can see to start results in 6 to 12 months, the length of time to see desirable results depends upon a lot of factors. You need to look at actionable data and not just pure analysis. An SEO company can promise that you’ll land number one in 100 days, but expectations and strategies should be presented.

SEO Company

Here are the factors that influence SEO results:

  • Site Niche — The popularity of your site drives traffic, leads, and conversions.
  • Domain Rating — It’s vital to consider your site’s previous performance because it can significantly affect future results.
  • KeywordsOptimization of your site depends on the words or phrases that online users commonly use, versus the keywords used in your web content.
  • Links — The direct and indirect methods of link-building, such as social media, influencers, and brand signals affect results.

3. How do you improve mobile SEO?

Mobile is a crucial SEO consideration. Mobile-first index is now part of Google’s SEO algorithm. Mobile optimization is critical because the majority of online users are mobile users, such as easy access through a smartphone, tablet, and smartwatches. Ask the SEO company if they perform a mobile site audit, otherwise, better look for someone who does it.

Here are the current trends in mobile SEO:

  • Voice-activated or voice search — Broaden your customer base by giving an avenue for the elderly, disabled, and busy people to be able to search your site via voice search.
  • AI-based SEO approach — With the emergence of Alexa and Siri, less than 100 USD purchases are ordered via smart speakers.

4. Can you help incorporate SEO with our marketing strategies?

SEO is a part of digital marketing. You’ll find companies that perform SEO job in isolation, and you should avoid dealing with them. Choose someone who is open to collaboration. It’s because SEO should go hand-in-hand with social media marketing, content marketing, and public relations for effective link-building. No matter if you’re doing marketing for MSP, fortune 500 or an ice cream shop people, trust real people.

5. How much does it cost to avail your SEO services?

According to Ahrefs, the average rate that SEO agencies ask is 100 to 150 USD per hour. For the monthly retainer or if you choose to pay monthly, the fee is usually 501 to 1,000 USD. For project pricing, the cost is 501 to 1,000 USD on average.

Conclusion

By asking the above questions to prospective SEO companies, you’ll be able to narrow down your choices and choose the best one for you. Remember that a good SEO company doesn’t provide too good to be true promises without proof. Choose one that can deliver promised services with clear strategies, foolproof credentials and evidence.

How to Attract Users to Your Marketplace

How to Attract Users to Your Marketplace

The open source marketplace solution is a widespread model of running a business online nowadays. Increasing public acceptance and the overall efficiency of the model are bringing eCommerce marketplaces to the top of the list of the most profitable ways to make money on the internet.

At the same time, the more people jump on the marketplace bandwagon, the more difficult it gets to get into this industry. The early business model adopters – whether Amazon or eBay – are successful market players now, but can you still join them?

Let’s discover the most effective marketing strategies and find out how to attract users to your marketplace and grow your project to an enormous scale.

Raise Your Brand Awareness

One of the most crucial marketing aspects these days is to make your business stand out among the competitors, add a unique touch that will help customers to distinguish it from rivals. While the corporate identity often addresses this issue, sometimes it is just not enough. That where the brand awareness measures enter the stage.

Raise Your Brand Awareness

You can greatly increase your brand recognition by engaging with the industry community. Running an electronics marketplace? Sponsor a technology meetup to cover the issue of choosing the right device and humbly mention your services in the end.

Have a book-selling eCommerce marketplace? Launch the best short story contest with book prizes. It aims at the target audience and shows your brand as a loyal and generous company.

Another way to increase brand awareness is a bit old-fashioned yet it works: outdoor advertising. Come up with some creative billboard banners and find the best place to show them.

Content: Drive Additional Web Interaction

Web promotion also means a lot to your marketing. Leaving this strategy sector unhandled is a bad idea. Let’s figure out how to please the search engines and boost your website to the top of search results.

Content-Drive Additional Web Interaction

You see, search engines strive to deliver the most helpful and relevant results. But how do they measure these figures? Here are the indicators that influence the search engine opinion significantly:

  • The website traffic volume – This is as simple as it gets – the more people visit your website, the better;
  • Interaction duration – Search engines determine the results’ relevance based on how much time visitors spend on the page.

With that said, running a blog with consistent content updates is an exceedingly reasonable and cost-effective solution for your SEO, the integral part of the marketing strategy for a digital marketplace.

Keep Up with the Social Media Trends

The majority of mobile users use social network apps on a daily basis. They find it both entertaining and cognitive. It is the perfect opportunity for you to promote your brand organically and reach an untapped audience.

Keep Up with the Social Media Trends

The most substantial thing to keep in mind is the entertaining context of the post you are going to make. The point is, people use social media to have fun and learn new things. You need to conform to user intentions in order to gain their trust and interest.

Email Marketing

Have a couple of thousands of target group email addresses? It’s never late to launch an email campaign. Whether you offer a seasonal discount or want to keep your users updated on the new products, an email newsletter may become your marketing weapon.

Email Marketing

The Bottom Line

The digital marketplace industry is a subtle game of business strategies. You have to know all the market segment specifics to keep your head above the water. Try to see the full picture and come up with fresh marketing ideas.

After all, it’s not about market domination, it’s about delivering the best value for customers and making the industry a better place.

10 Tools Every Sales Manager Should Use

businessmen

Working in sales is a real art. To master this profession, a person needs to have strong communicational and selling skills, dedication, patience, and, not less important, a true passion for what he is doing. A few decades ago, if you lack one of those things, your career in sales could collapse before it even starts. Luckily, today everything has changed. The 21st century together with modern technologies has introduced to us a whole bunch of great sales tools that can enhance your potential and boost your strategy.

Modern sales managers can choose from a wide variety of such tools. But how to find something that suits your needs and goals? To help you out, we have created a list of top ten tools that should be in every sales manager’s toolbox for better sales and higher revenues!

What Tools To Use?

Success never comes easy. However, with a well thought-through plan of actions, it is much closer than you could ever think!

What do you do to improve your sales strategy? We bet that all of you invest lots of time and money on advertising. This is a wise approach as advertising helps increase a brand’s recognition, which further will help your company gain more customers. However, have you ever thought of what else you could do to reach success?

We believe that constant self-improvement, training, as well as digitizing and enhancement of your methods of work are not less important than direct advertisement! That is why we have prepared this list of handy tools for you.

1. InsightSquared

Many will agree that building reports can be a real pain sometimes. Let’s face the truth; all sales managers have to deal with numerous reports in their work and often, this takes hours on end. Is there a way to simplify this process? Fortunately, there is InsightSquared, a cloud-based tool that makes sales forecasting, data quality monitoring, activity tracking, and other processes simple and automated. This tool gives you insights on all important business processes, which makes it one of the top tools for the sales department.

InsightSquared

2. GoToMeeting

Every specialist strives to optimize his work to save more time. Everyone should agree that time is one of our most important resources, which is why GoToMeeting is another tool that you should use! It is an effective, simple, and reliable way to connect your whole team in one virtual meeting room. Imagine that you can now arrange online meetings with anyone, no matter where you are, using only the Internet and any device. Add GoToMeeting to your sales team’s toolbox, and you will no longer have to waste lots of time on daily meetings.

GoToMeeting

3. Reply.io

It is not a secret that everyone uses email on a daily basis, and sales managers are not an exception! While composing dozens of emails and follow-ups each day can take hours, Reply.io is a tool that will help you optimize this process. This tool delivers tons of smart email templates tailored to your needs. It is one of the best sales assistants! It can help you schedule emails and personalize each of them faster and with less effort.

Reply

4. SalesGravy

Constant self-development is the key to success! Therefore, regular training is something you should bring in to your sales team and Sales Gravy University will help you with this! It is an online university created especially for sales specialists to help them gain new knowledge, hone their skills, and reach the peak of their performance faster and easier. Why is it the best training tool for you? Because it offers remote training led by great instructors, who are professionals in the field of sales.

SalesGravy

5. Social Media

Social media is now an important part of every sales strategy, so if you are still not using it, you’d better start ASAP! Popular social channels like Instagram, Twitter, Facebook, and others are powerful tools for marketers and sales managers.

6. Email Marketing

This is another handy tool. Email marketing can help you gain loyal customers, share your content, and update current clients on the news and products you have. Thus, we think it deserves to be in this list of top ten useful tools.

7. Newoldstamp

Email marketing can help you in so many ways while creating email signature will help you empower your strategy even more!

Adding an email signature to your emails will help create a sense of loyalty and trust among your clients. Also, it helps generate new leads, drive the attention of your potential customers, raise the brand’s recognition, and promote your business. All of these will positively affect sales statistics. Thus, we believe that email signature takes a deserved place in our list of top sales tools!

Newoldstamp

8. LinkedIn

Although one of the points in our list is dedicated to the social networks, LinkedIn deserves a separate mention. It is the best tool for making new, useful contacts and growing your professional network. Also, it raises your company’s social presence, which is also important for sales. Thanks to LinkedIn, you can generate new leads, find prospects, and build trusted relationships with them.

9. Slack

If you are wondering how to optimize the communication inside your team to make it more effective, Slack is the answer. This tool allows you to create online channels for the entire team to help you communicate and boost their performance! This tool will help you share ideas, ask and answer questions, share files, and collaborate easier, without wasting much time!

10. OnContact CRM

If by any chance, your team is looking for an effective customer relationship management tool, OnContact is a perfect solution for you! One of the main benefits of this tool is that it can be deployed both in the cloud or on-premise, depending on your needs. It contributes to the automation of marketing and sales. Besides, it helps improve the functionality of your team’s contact center and customer service. Thus, it is one of the main tools that every sales manager should use!

How Do I Know My Computer Hardware is Failing?

Computer Hardware

There’s nothing worse than when your computer fails unexpectedly. You don’t get a chance to back up your hard drive or save the big PowerPoint project you’re working on. You’re infused with both terror and wrath, and you’re tempted to just smash your PC on the ground altogether.

But there are usually tell-tale signs that your computer hardware is failing even before the big break happens. You can get the same sort of signals from your car. For instance, your car makes a whining sound every time you turn the key in the ignition, and after a month your alternator “suddenly” fails. Turns out, it’s not actually that sudden.

Even when the signals aren’t noticeable, you can usually discern impending auto problems by having routine maintenance done on your vehicle. The same goes for your computer. Here’s how to tell if your computer hardware is failing.

Fans

Fans are used to keep your hardware from overheating. Overheating can happen even if your fan is working, but most of the time it’ll only happen if you’re running very intensive programs for a long span of time. If your computer is overheating even when you’re only running non-intensive programs, it might be a sign that your fan has failed.

When your computer overheats, your system might experience random crashes. You can feel the overheating too: just put your hand by the computer. If it’s warmer than usual, it’s probably overheated.

When a fan is running, you can usually hear it whirring. If you’re running intensive programs, you should be able to hear your fan running. If you don’t, your fan is most likely broken.

Unfortunately, there aren’t many obvious signs that your fan is dying. But pay attention to the sounds it makes—if it makes bizarre or irregular sounds, it might be worth looking into.

Hard Drives

Hard drive failure can do the most damage to your computer and all the files on it. Thankfully, it’s much easier to check on the health of your disk, and there’s a good chance you can save all your data. Your hard disk could suffer two kinds of failures: a logical failure or a physical failure.

A physical failure is when the actual hard disk fails. When the hard disk fails, you’ll hear a bunch of strange noises, like clunking and grinding and whirring. If your hard drive hasn’t yet crashed but you hear these sounds, it’s a sign that you should replace your hard drive and reinstall your operating system.

A logical failure is when your computer’s operating system fails. This could happen for a number of different reasons, from a computer virus to a software malfunction. It’s difficult to retrieve your data, but you might be able to do so through software data recovery programs.

Computer Hardware

CPUs

You’ll know that your CPU failed if your computer turns on, but:

  • There’s no screen
  • There’s a frozen screen
  • The computer immediately turns off

Some users receive the dreaded “blue screen of death“, which is certainly a sign that the processor is at the root of the issue.

A processor could fail for several different reasons, including age, overheating, overclocking, or even because of an electrical surge. The best way to keep your CPU healthy is to make sure that you have a working fan and that you don’t push your computer beyond its limits.

It’s difficult to diagnose a CPU failure, but the best way to do it is to swap it out with a new CPU. If the new processor works, then the old CPU definitely failed. Otherwise, there might be an issue with the computer’s motherboard.

Monitoring and Stress Testing

If you run the Windows 10 operating system, you can routinely monitor the health of your computer hardware by using a desktop app called Performance Monitor. Performance Monitor runs diagnostic tests on various facets of your computer hardware to check for anomalies and potential problems.

You can also use third-party utilities like Prime95 to conduct stress tests on your hardware to make sure your computer is healthy and stable.

Computer Hardware

It might seem tedious to have to frequently monitor your hardware, but it’s much better than having to deal with hardware failures where your data could potentially get erased. Just take a few extra moments during your computer session to make sure everything is running okay, and you’ll be grateful for it in the long run.

What You Need to Know Before Becoming a Freelance Computer Programmer

Best Tools To Improve Your Programming And Coding Skills

Computer programming is a great career, and with an average salary of around $80,000, it’s a rewarding one too. There are plenty of full-time work opportunities but still, for 35% of the American workforce, the attractions and benefits of working freelance become a reality, either as an add-on to a regular job or as a full-time commitment.

If the title freelance computer programmer sounds appealing to you there are some important things you need to know before you go ahead and make it happen.

Create a proper office space

If you don’t have access to a regular office make one in your home, or build one in the yard. It takes focus and dedication to work as a freelancer, and distractions or a chaotic environment will not let you do your best work.

There’s plenty of work – if you can access it

Providing you have the key skills (Java, SQL, C# knowledge and experience) you shouldn’t be short of work, but finding it needs some planning. If you are leaving a regular job check your contract for rules about poaching current clients for your new venture. It may well be outlawed. Otherwise, be prepared to network, advertise within your budget and work at creating a solid client list.

Stay skilled

As a freelancer, you are responsible for organizing new learning opportunities and keeping on top of industry news and developments. Subscribe to some relevant journals and blogs and make a point of reading them regularly.

Don’t isolate yourself

Even if you are not much of a ‘people person’ it can still be quite strange to work alone 100% of the time. Making the effort to maintain contact with other freelancers in some way will be invaluable for you and your business.

Freelancing part time is okay

This is especially if you have financial and personal commitments that make switching directly too risky. Just be careful that you are not breaking any rules with your main job.

Put together a business plan

These are useful for more than just trying to borrow money from a bank – although you may want to do that at some point anyhow. A decent business plan creates goals, focus, and targets, and helps you realize what you want and need from a freelancing business. There are plenty of guides around online to help you do this for no cost.

Promote your expertise in a niche area

If you have specialist experience in a particular area of freelance computer programming it is worth promoting that aspect of your career, even if only to a specific target client. It allows you to charge more, and to get solid contacts for future work as your reputation grows.

Invest in personal branding

These days many people expect to find a business contact has a social media presence, but creating and managing that for your business may not be something you want to do or feel skilled enough to tackle. It is worth employing another freelancer who works in this field to at least do the basics for you.

Final Words

Working for yourself in any capacity can be very difficult, especially if work is drying up. But if you follow what we’ve talked about today then it should make this bumpy road a little bit smoother.

Why you need to use a VPN on your phone?

Virtual Private Networks or vpn

Smartphones are now as important to everyday life as coffee machines, toothbrushes, and alarm clocks. According to Pew Research, 77% of Americans own a smartphone of some form. But how many of those people secure their phone properly?

With the threat of malware, surveillance, man-in-the-middle attacks, smartphone security is more important than ever. And that’s where VPNs come in. Virtual Private Networks can be installed on phones, creating encrypted tunnels to send and receive data, while providing users with anonymous IP addresses.

And VPNs aren’t just useful for security purposes. There are plenty of great reasons to install one on your phone. Here a few of the most important:

1. Because public wi-fi simply isn’t safe

When we use our smartphones on the move, it’s pretty hard to avoid connecting to unsecured public wi-fi networks. And this can be the source of all sorts of problems.

Most importantly, any data you transmit over these networks is unsecured and unprotected. Unscrupulous hackers can easily intercept your emails, or steal your identity to access social media sites or payment portals.

With a VPN, the risks associated with public wi-fi connections can be minimized. VPNs provide end-to-end encryption which shields your data, regardless of how well secured the network is. And they also anonymize your IP address, making identity theft much, much harder.

So if you’re in the majority of smartphone owners to rely on public wi-fi, having a good Virtual Private Network is a no-brainer. It’s simply not safe to surf the web without one.

2. Because encountering geoblocks while streaming is really annoying

Have you ever looked forward to spending a coach journey, watching your favorite Netflix series on your smartphone, only to discover that it’s not available in your region?

Netflix and other streaming services routinely limit access to certain movies or TV shows by geographical location, leaving travelers in the lurch. And that just seems to mean. Why should you miss out on the latest Game of Thrones episode during a business trip to Germany?

With a VPN installed on your phone, it’s possible to work around these irritating barriers. Not all Android and iOS VPNs are able to beat the Netflix geoblockers, but many can. And when you have them fired up, you’ll have total freedom to watch whatever you want, wherever you need to go.

3. Because when you work remotely, security matters

More and more of us use our smartphones to work remotely, and that’s generally a very good thing. It’s great to be able to work from home or in boutique coffee shops, where we can relax and zone out from office politics. But there are some security issues associated with remote working that only VPNs can resolve.

Say you need to transfer sensitive planning documents about an IT contract from a database at your company’s HQ to your smartphone. Without encryption and tunneling protocols, that data will be completely naked at every point along the transmission pipeline. Anyone can read it (or potentially harvest your login details for corporate intranets).

That’s why most companies with good security policies have integrated VPNs into their remote working policies. Some small businesses and freelancers haven’t made the transition, though. If that sounds like you, it’s definitely time to research your VPN options.

4. Mobile VPNs can actually deliver better performance

This one is pretty counterintuitive at first glance. We’re accustomed to expecting Virtual Private Networks to take a chunk out of bandwidth, causing a little bit of slowdown. That’s the price we’re willing to pay for enhanced security.

But this isn’t necessarily the case with smartphones. For starters, using a VPN can be an effective substitute for encrypting your phone, which can make it slower to use (although many people would advise that you use both forms of protection).

More importantly, with some VPNs, users can connect to more than one internet connection at the same time. By bundling multiple connections into one “super pipeline”, services like Speedify can give your smartphone a performance boost.

5. Because VPNs can be a big help for smartphone gamers

Gamers can also benefit from installing a good VPN on their phones. For instance, gaming libraries can impose geoblocks or other filters, limiting access to new titles and patches. By anonymizing your IP address, you can easily work around these barriers and play whatever you want.

Sometimes, smartphone gamers can also run into throttling problems, causing serious slowdowns. With a VPN installed, you can usually neutralize these issues, and ensure the fastest possible speeds.

Additionally, the speed of many multiplayer games is conditioned by the server you use. Normally, users in certain countries will be restricted to local servers. If those servers are relatively pedestrian, you’ll be less competitive in multiplayer contests.

VPNs can solve this problem by zeroing in on the fastest servers in countries around the world and allowing gamers to pose as whoever they want to be.

Enjoy multiple benefits from smartphone VPNs, but be sure to choose wisely

Smartphone VPNs are an essential addition to any smartphone user’s app collection. They can secure your phone against attackers, enable stress-free remote working, provide a speed boost, optimize your phone for gaming, and work around geoblocks.

However, always pick your VPN carefully. Some Android clients have been accused of using malware to gather user data, and many are full of ads. But there are plenty of excellent options as well. So finding the ideal provider won’t be a problem.

2 Ways To Hide Files On Android Without Using Any Apps

hide files on Android

Privacy and security matters to us, so all of us like to hide some files on our Android device — doesn’t matter what it is, we don’t want any other to share or gaze up on those.

So most of us simply install file hiding or file locking app from Google Play to hide files on Android. But sometimes, if you don’t want some app to took extra space on your device, here is a simple trick to hide files on Android without using any apps.

Hide files on Android without using any apps:

Here am briefing two methods to do this task.

Method 1

1. First open your File Manager and then create a new folder.Now move all the files you want to hide into that folder.

2. Then go to your File Manger settings.And enable the option “Show Hidden Files/Folders“.

hide files in android

3. Now rename that newly created folder,which have files you want to hide. During rename just add a dot “.” before all characters.And save it. For example if your folder name is “My Folder”,then just rename it as “.My Folder“.

hide files in android
4. Now again go back to your File Manager settings and set “Hide Hidden Folders” or disable the option that we activated in “Step 2”
hide files in android

5. Yeah now your folder is hidden,check your gallery.If you want to unhide files just enable “Show Hidden Files/Folders” option then rename the folder by removing dot “.”

Method 2

Since the above method is not working in some new android smart phones especially on Kitkat and later.For those try Method 2. This method is nothing but simply adding a “.nomedia” file in the folder where we are hiding the files. So the folder with “.nomedia” file will be hidden from the gallery.

Now what is “nomedia” file? — “nomedia” file is simply a file with an extension “.nomedia”,like video files have “.3gp”,”.mp4″ or “.mkv” extension.

1. Like above method move the files you want to hide into a newly created folder in File Manager.This time move one useless image with them too.

Here you can see that an extra image file “blaa file.jpg” with files i want to hide.

hide files in android

2. In this step we are going to create our “nomedia” file. Now rename your unwanted file to “.nomedia”.

Don’t forget to erase full name along with extension. And save it. Now File Manager will ask permission to change file extension,then hit “OK”. See example below.My unwanted file was “blaa file.jpg”,then I renamed it to “.nomedia”.
hide files in android

3.  And you successfully hide your files from gallery,go and check.If files are still visible there,reboot your device. If you want to unhide your files just rename “.nomedia” file to some to some other file extension or delete the file

So that’s it. These are the two simplest ways to hide files on Android without using any apps. If you are facing any problem or know some other methods to hide files, then please come to comment section.

How To Activate WhatsApp Stickers On Android Smartphone

Activate WhatsApp Stickers On Android Smartphone

WhatsApp Messenger for Android introduced stickers on its recent version for beta users. In this article, we will show you how to activate WhatsApp stickers on your Android device.

If you are a beta member of WhatsApp then head on to Google Play and update WhatsApp now or simply follow this quick steps to activate WhatsApp stickers.

If you are not signed up for WhatsApp beta, install WhatsApp latest version from APKMirror. Normally, after installing the latest version, WhatsApp stickers would be enabled by default — which you can check by tapping WhatsApp emoji button. If not, follow the below steps to activate stickers.

If WhatsApp stickers were not enabled by default, go to Google Play and search for any WhatsApp stickers app. For example, install this third party sticker app and choose any sticker pack from the list and  hit “Add to WhatsApp” or simply tap on “+” button next to the sticker pack to enable WhatsApp stickers on Android. That’s it. Now you can see a couple of inbuilt WhatsApp stickers when you tap “+” on the sticker tab on WhatsApp. Also, you can install new third-party WhatsApp stickers as I did from Playstore.

Activate WhatsApp Stickers On Android

Try on and experience the new feature of WhatsApp. It looks like WhatsApp will soon add WhatsApp sticker feature on regular version