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Briefly About The Principle Of Web Proxies

Principle Of Web Proxies

Network Model

The full name of OSI is Open Systems Interconnect, a general communication protocol introduced by ISO (International Organization for Standardization) in response to the situation that every network company was a private network protocol, so, you can use residential proxy to buy, and that the competition was not compatible with each other.

However, the reality of OSI is cruel and was eventually defeated in the market competition by the TCP/IP four-layer protocol. By now, the entire Internet is based on the TCP/IP protocol stack.

The five-layer model is a combination of OSI and TCP/IP, designed to facilitate the introduction of computer networking principles, and the actual industrial use of the TCP/IP four-layer protocol.

Two types of proxies from PrivateProxy

Forward proxy

Generally speaking, are directly called “proxies”, what is a proxy?

Forward proxy means that the user uses a proxy server to access the target server. The main uses of forwarding proxy are as follows.

Access to the “404” website

In this case, it is similar to the hungry “errand shopping”, we can not directly buy cigarettes online through this type of ban on online sales or not in the delivery platform on the shelves of goods (404), but we can go through the rider (proxy server), to the designated store (target server) to buy what we need (target resources), delivered to us.

Accelerated access

The more common is the “online game gas pedal”, such as “chicken” such foreign game producer’s game server is generally deployed in foreign countries, and in our home network environment if the game is direct, “delay” “lag” will be accompanied by our entire game process.

By connecting to the proxy server provided by the game gas pedal and using the optimized or even dedicated network between the proxy server and the target game server, we can happily “eat chicken”.

Reverse Proxy

The forward proxy is for the user, while the reverse proxy is for the target server, which means that the server uses the proxy server to provide services to the user.

Compared with the forward proxy, both use proxy servers, but the subject of the reverse proxy is the server, so the reverse proxy is transparent to the user, in the user’s view, the proxy server is the target server.

Similar to the hungry “Star Delivery” service, we (users) want to drink coffee when we do not need to know which square near us and which corner there is a Starbucks (target server), we just need to open the special Star Delivery (proxy server), the direct order is, it will automatically allocate the right store to provide us with coffee.

From the above example, we can imagine that the reverse proxy can be used in practice to protect and hide the Starbucks store that really provides the service, and also to provide load balancing for the user’s needs when the regional branch is bursting with orders or out of business, and automatically assign the orders to the nearby stores.

Agent implementation

See now, you can find that opening a chart, anyway, is not much use.

Next, we analyze this network architecture to briefly understand the technical principles of the agent.

Four-layer agent (L4 Switch, four-layer switch)

This four-layer refers to the “transport layer”, our four-layer proxy server will receive data messages after the unpacking work, and only to the fourth layer of the transport layer.

In addition to the data packet unpacked in the transport layer, including the data packet required by the application layer, the port information is included in the header information, and then combined with the IP obtained from the network layer unpacking, usually based on this IP + PORT to get the actual target server information, and then modify the IP address of the message to the IP address of the target server information.

So, if the data message is a TCP connection, the client will eventually establish a connection with the real target server.

Layer 7 Proxy (L7 Switch)

A seven-layer proxy is a proxy that unpacks the application layer and then determines the target server based on the application layer data characteristics. For example, Nginx is the server software we often use to build a seven-layer proxy. When we access a URL, Nginx makes a determination based on the URL and assigns the request to the target server.

Because seven-tier proxies rely on application-layer information when users access a website, they first establish a connection with a seven-tier proxy server with three handshakes, then send a specific request message to the proxy server, which then establishes a connection with the target server with three handshakes, and then the proxy server accesses the target server.

Other layers of proxies

  •  Since there are four-tier and seven-tier proxies, there are of course two-tier and three-tier proxies
  • Layer 2 proxies are based on the MAC address of data link layer messages (generally known as Layer 2 forwarding)
  • Layer 3 proxies complete the data exchange based on the IP address of the network layer messages

 The above is just a brief introduction to the principles of common proxies through the computer network architecture and layered data messages, interested parties can also continue to understand the other issues.

Reverse proxy

  •  A reverse proxy is the opposite of a forward proxy, in that the proxy server is like the original server to the client, and the client does not need to do any special setup. The client sends a normal request to the content in the namespace of the reverse proxy, and then the reverse proxy determines where to forward the request (the original server) and returns the obtained content to the client.
  • In order to compare forward and reverse proxies more graphically, I found a very graphic image on the web.
  • In a forward proxy, the proxy and the client belong to the same LAN and are transparent to the server.
  • In the reverse proxy, the proxy and the server belong to the same LAN, transparent to the client.
  • Or, there is a pithy jingle: Forward proxy proxies the client, reverse proxy proxies the server.

Killed In The Game – You Will Die In Reality!: Oculus Co-Founder Palmer Luckey Presents His Deadly VR Headset

Palmer Luckey Presents His Deadly VR Headset

Palmer Luckey revealed  that he is making an unusual VR device called OQPNVG. Inspired by popular novels and anime works, it is said to be a VR device based on the idea that if you die virtually, you die in reality too.

Luckey is the co-founder of Oculus VR and the designer of the Oculus Rift. Oculus is also the predecessor of the Meta Quest series, a VR device developed by Meta. After launching Oculus VR, he launched a Kickstarter campaign for Oculus Rift. The VR headset came out in the world and became a hot topic worldwide and the beginning of the spread of VR. Facebook acquired Oculus VR in 2014. Now rebranded as Oculus, it is the VR division of Facebook Technologies, a subsidiary of Meta. Luckey left the company to start another company, Andruril Industries.

Luckey introduced that November 6, 2022, was the day when the “SAO Incident” occurred. The SAO Incident is the fictional incident in Sword Art Online, the anime. The opening of the so-called death game has been declared, where if you die in the game, your real body also dies. This is called the SAO incident at work. Luckey announced the murder VR device named after the same work on the day of the SAO incident.

The VR device in the works is equipped with a microwave generator with enough power to kill the wearer. In his blog, Luckey mentioned the mechanism of NerveGear, the VR device in “Sword Art Online”. He says it would take an incredible amount of time to fully recreate the mechanism of NerveGear without the need for bulky equipment. It would be extremely difficult to replicate with modern technology.

Nevertheless, Luckey devised a method to recreate NerveGear’s mechanism compactly by using three explosive modules. A narrow band light sensor detects when the screen flashes red with the light of a specific frequency. The explosive explodes, and the user’s brain is instantly destroyed.

But Luckey doesn’t think the system is perfect. It is said that installing functions to prevent headset removal and disabling the kill function, like the original Nerve Gear, is being considered. But even if such a feature is implemented, various glitches could cause users to die accidentally. As for game over, he believes a highly intelligent program like NerveGear should judge it.

Luckey announced a murder VR device on the “SAO Incident” day, probably because of his affection for “Sword Art Online”. He also said that OQPNVG is just art to decorate his office. There is no plan to put it into practical use, for the time being, so please rest assured.

To his knowledge, Luckey claims that OQPNVG is the first example of recreating a VR device that can kill a user. However, he left a comment at the end of his blog, saying, “It won’t be the last.” I’m not sure if this statement is serious or a joke.

As for those who haven’t watched Sword Art Online(SAO) yet, do watch it. It is really good.

Why SaaS Accounting Applications Are the Future of Business

SaaS Accounting Applications

A cloud-based accounting solution is the future of business. A SaaS model may be right for you if you want to stay competitive in your market and avoid costly upgrades. The benefits of software-as-a-service (SaaS) solutions are numerous. They allow businesses to access real-time data analytics and provide data security while making it easier to transition between different platforms.

Mordor Intelligence predicts that by 2026, the accounting software market will reach a valuation of $19.59 billion. The rise of cloud-based accounting software has opened up new possibilities for business. This article will explore why SaaS solutions are the future of accounting, how they work, and what benefits they offer companies.

Why Is Cloud-Based Accounting Software Important?

Cloud-based accounting software is a cost-effective solution because it eliminates the need for expensive hardware and ongoing maintenance. Cloud-based accounting applications are easy to use, with no installation required.

They’re secure, as they don’t store any data on your computers. Everything is hosted by your provider, meaning you don’t have to worry about hackers getting into your system and stealing sensitive information. For example, if you use QuickBooks software to manage your accounts, you can access your QuickBooks files remotely by storing them on a service provider’s servers.

However, working with and managing the Quickbooks software requires expertise and skills. Using the software might be useless if you don’t have the right skills. Hence, it is best to seek help from a QuickBooks hosting provider. A hosting provider can help you host your Quickbooks files and other data so that you can access them securely whenever and wherever you want.

Gone Are the Days of Manual Bookkeeping and Deposits

You no longer have to keep track of your business’s financial information manually. Gone are the days of manual bookkeeping and deposits. Now, you can use a SaaS accounting application that automatically processes data and organizes it into reports. In fact, in a survey by Harvey Nash, respondents voted SaaS as the most helpful technology in helping companies achieve their business goals.

Customers Can View Their Statements and Pay Bills

SaaS solutions allow you to access your accounts and manage them from anywhere. Unlike traditional accounting, which often requires customers to visit an office or home-based office, SaaS solutions are accessible to all individuals with an internet connection.

Customers can view their statements and pay bills anytime and anywhere it’s most convenient for them. This means that clients can view their account balances online anytime without making a special trip or calling for help. This is important because most consumers would switch service providers for a better payment experience, according to research from Pymnts.

Any Business Can Use SaaS to House Its Bookkeeping Needs, Regardless of Size

SaaS accounting applications are the perfect solution for any business. According to a survey from McKinsey, most businesses expect half or more of their applications to be in the cloud within three years. Regardless of the size of your company, SaaS-based bookkeeping software can provide several benefits.

  • Small businesses: SaaS is ideal for small businesses because it’s cost-effective and easy to use. It also allows them to focus on their core competencies without worrying about the accounting side of their business.
  • Large companies: Bigger companies may have difficulty finding skilled employees to manage their finances and manually track all financial records. With SaaS, they can outsource this work while maintaining control over handling accounts. In addition, they’ll save money in the long run by not having to hire extra staff or pay higher fees associated with traditional bookkeeping services.

Software-as-a-Service Accounting Solutions Provide Data Security

SaaS accounting applications are hosted in the cloud, which can be accessed anywhere, anytime. This is important because it means that you and your clients can access your financial data no matter where you are.

The data is encrypted when it is sent over the internet and when it’s at rest on the server. Data encryption also happens when information is transmitted between different systems. In addition to being encrypted, SaaS applications typically use redundant storage so that if one location goes down or gets damaged, copies of your information will still be elsewhere available for retrieval.

SaaS Accounting Software Provides Real-Time Data Analytics

SaaS accounting software allows you to monitor your business in real time. This means that you can use data analytics to make better business decisions and then take action on those decisions immediately. 

Data analytics allows you to see where your customers are coming from, what they’re interested in, how much revenue they generate for your company, and more. You can also use data analytics to gain insights into customer behavior so that you know what products or services might appeal to them most.

SaaS accounting applications provide a wealth of information about every aspect of your business. The more information you have, the more informed your decision-making will be. With SaaS accounting software, it becomes easier than ever before for entrepreneurs like yourself who want a leg up on their competition but don’t want anything holding them back from success.

SaaS Applications Allow You to Set up Electronic Payments

Electronic payments are the wave of the future. The McKinsey 2022 Digital Payments Consumer Survey found that nearly nine in ten Americans are now using some form of digital payment. They’re easier, more secure, and more efficient than using checks. Plus, they have a lot of advantages for your business:

  • They save time and money. With electronic payments, money is transferred automatically between accounts. No more waiting for a check to clear or writing out an invoice manually. You simply enter all the relevant details into a system that takes care of everything else. This frees employees’ time to focus on other important tasks like growing their business instead of worrying about finances.
  • They’re easier to manage than checks or cash transactions because all information related to each transaction is stored in one place. Hence, it’s easy to track how much money has gone through which account at any given time (or over longer periods). This helps reduce accounting errors that could cause problems later down the road when taxes come due.

It also reconciles accounts much faster than traditional methods like receiving physical checks from customers, which must be manually processed before entering them into an application.

Conclusion

SaaS accounting solutions are the future of business. They offer several advantages over traditional software, including lower costs and more flexibility. The best SaaS applications also have helpful features, like real-time data analytics and electronic payment capabilities. If you’re looking to upgrade your bookkeeping solution or switch from traditional software to SaaS, now is the right time.

Meta Would Layoff More Than 13% Of Its Employees

Meta office and employees news

It has been announced for a few days, but now it’s official — the wave of layoffs at tech companies is also reaching the social media group, Meta Platforms. It’s the biggest layoff in the tech industry this year, as the company struggles with rising costs and a weak ad market.

CEO Mark Zuckerberg announced that about 13% of the workforce would have to leave. This means that more than 11,000 employees will lose their jobs. In addition, Meta intends to take numerous measures to become leaner and more efficient. This includes a hiring freeze until the first quarter of 2023.

Meta Platforms has already sunk $9.4 billion in the metaverse this year. It’s not easy for Meta these days. The company recently suffered severe losses in the advertising business. In addition, there have been high expenses for the metaverse from the past year. Meta’s stock market value has since fallen back to 2015 levels. Peaking at more than $1 trillion in August 2021, the company has lost 75% of its value and is now at just $240 billion.

At the onset of Covid, the world quickly moved online, and the wave of e-commerce led to above-average sales growth. Many people predicted that this would be a permanent acceleration that would last even after the pandemic passed. I was also convinced of this and decided to increase our investments significantly. Unfortunately, that didn’t turn out the way I expected. Not only has e-commerce returned to previous trends, but the macroeconomic downturn, increased competition and loss of ad signals have resulted in our earnings being much lower than I anticipated,” admits Zuckerberg.

Now, to increase its capital efficiency, Meta says it has shifted more of its resources to a smaller number of high-priority growth areas. That includes the AI ​​​​discovery engine, the ad and business platforms, and the metaverse. Meta is now cutting costs by cutting budgets, reducing perks, and downsizing the property portfolio. Because that is not enough, the great wave of layoffs is now taking place.

Zuckerberg said the entire workforce would receive emails informing each individual what this layoff means for them. This measure is reminiscent of the recent mass layoffs on Twitter. At Meta, all laid-off employees should have the opportunity to speak to someone to get answers and attend information events.

Zuckerberg promises support for those who are laid off

Among other things, Meta promises layoffs in the US a severance payment of 16 weeks of base salary plus two additional weeks for each year of service, with no cap. Meta will also cover the health insurance costs for employees and their families for six months. Outside of the US, support is said to be similar.

The enormous expense of shifting to the metaverse is becoming increasingly problematic for the organisation. Now a very large part of the workforce has to bear these costs. Because the hype surrounding the metaverse has been significantly reduced this year, Meta is currently facing an uncertain future.

LG Unveils A Stretchable High-Resolution Display

LG Stretchable Display

LG has unveiled the world’s first high-resolution display that can be stretched, twisted and folded.

The prototype is a 12-inch display that uses silicon, which is used for contact lenses, to create a flexible film-like substrate and uses micro-LEDs as the light source, similar to most monitors and televisions, and displays in full RGB colour. 

Sub-40-micron micro-LEDs envelop a spring-like circuit, allowing the screen to twist and stretch without permanently distorting. The use of micro-LEDs will likely consume less power and produce brighter colours than competing display technologies such as OLEDs.

The material appears to be a heavy plastic envelope, like a hard book cover or tablecloth. This unique innovation, which can be easily attached to curved surfaces such as skin, clothing, furniture, automobiles and aircraft, will expand the possibilities of displays in various industries such as fashion, wearables, mobility and gaming. However, LG didn’t specify how it plans to stick the screen on your shirt or how the display will stick to your skin.

LG Stretchable High-Resolution Display

The problem is the low resolution of 100ppi. The iPad Pro and other devices have more than doubled to 264ppi, and if you compare those displays, you will be overwhelmed — still achieving 100ppi on display with cloth-like flexibility is a great deal.

LG’s stretchable screens are currently unsuitable for smartphones, tablets, and TVs, but they’re likely to work well inside digital signage and other objects where people stop and look at things slowly. LG also sees possible uses in the furniture sector, as well as in gaming and wearables.

The free-form nature of the display offers a state-of-the-art solution that surpasses existing foldable and rollable technologies. When LG’s stretch display actually comes onto the market is not yet certain. LG did not reveal any details regarding a market launch.

Areas You Can Automate in SEO

Automate in SEO

SEO or search engine optimisation remains an integral part of getting the company’s name out there. It helps a site reach the top rank in search engine results, generate more traffic, and increase conversions. However, many tasks are involved in making an SEO campaign successful; some are tedious and repetitive. Automating these tasks can speed up the process and free up time, so you can quickly determine the status of your campaigns and what actions to take to improve them. Here are areas that you can automate with SEO.

Keyword research and analysis

One of the usual tasks in SEO is keyword research and analysis. You need to search for the right keywords that you can use in your content and analyse which are the most appropriate and are more likely to work for you. Instead of thinking of keywords and listing them one by one, you can automate the process using a keyword tool. You may be asked to enter the main keywords associated with your business, like the products or services you offer and your location. Then, it will suggest keywords to use with your content, marketing, or advertisement, and other information that helps with your analysis, like the volume of searches they generate and companies that use them. 

Site audit

It’s essential to monitor your site to ensure its optimal condition. Some areas to check are broken links, load time, and downtime. These affect its SEO ranking, as it also affects the user experience. Some tools will automatically review these areas and notify you of any issues. Some applications would even guide you in fixing these concerns. However, there may be some problems that may require the help of a professional. So, consider hiring an SEO agency like Ocere to check your site’s health and fix the issues. They also offer a complete SEO page so that they can help with other SEO needs. 

Meta description generation

Meta descriptions are short descriptions of the content under your page titles on search engine results. They are crucial because they could influence the users’ decision whether they will click on your link and be directed to your page or not. You can now use tools to generate descriptions automatically, so it’s one task from your list. 

Position tracking

Monitoring how your keywords rank help determine which of them work and which do not, so you can improve your SEO strategies in using them. But manually tracking them can be tedious, so you should utilise a tool that lets you do that conveniently. Besides their ranking, other information you will get is the estimated traffic you received with those keywords, the cost per click, and the URL where you used them. 

SEO reporting

Gathering all SEO-related information for the analysis requires a lot of work. But, thanks to SEO reporting tools, you can have everything you need with only a few clicks. It’s also easier to understand the data to make better decisions. 

Automating some SEO tasks can speed up processes and make them more efficient. But it doesn’t eliminate the need for humans as there are things that you should still do, including decision-making. 

Dimensity 9200: MediaTek Presents New Flagship 64-bit SoC With Ray Tracing And Wi-Fi 7

MediaTek Dimensity 9200

MediaTek announced its new flagship SoC, Dimensity 9200. The specifications are the same as the leaks. It is the company’s first flagship chip that supports Arm’s new Cortex X3 CPU, Immortalis GPU, and millimetre wave 5G, and it has the highest-class processing performance. It is said that the maximum speed of 6.5 Gbps is achieved using the chipset, improving reliability and reducing delay. It is also the first Wi-Fi 7-ready SoC.

MediaTek’s latest high-end SoC is manufactured on the 2nd generation TSMC 4nm process and fully utilizes Arm’s latest CPU technology. One Cortex-X3 core (3.05GHz) achieves the highest class performance of the Armv9 generation, three middle-class Cortex-A715 (2.85GHz), and four Cortex-A510 (1.8 GHz ) that specialize in power saving performance. It has 8MB of L3 cache and 6MB of system-level cache. Regarding cache, it is similar to Dimensity 9000.

MediaTek also claims that the Dimensity 9200 is the first 64-bit dedicated smartphone SoC. So some older 32-bit apps won’t run on phones with this processor. This is a different approach from the Google Pixel 7 series, where the Tensor G2 technically offers 32-bit support, but the software doesn’t support 32-bit apps.

The biggest concern is performance. The company claims that the GeekBench 5 benchmark test shows improvement in single-core scores by 12% and multi-core scores by 10%. In addition, the same performance as the Dimensity 9000 can be achieved with 25% less power consumption.

In addition, the heat dissipation performance has also been improved by 10%, and it is said that the temperature rise time can be delayed four times compared to Dimensity 9000.

MediaTek Dimensity 9200 specification

Realization of hardware ray tracing by GPU

In Dimensity 9200, the GPU is equipped with Arm Mali-G715 Immortalis MC11, and the benchmark score of Manhattan 3.0 is said to be improved by 32% compared to the conventional SoC.

In addition, the GPU enables hardware-accelerated ray tracing support for the first time. This isn’t the first-time hardware ray tracing has been used on smartphones — the infamous Samsung Exynos 2200 found in some models of the Galaxy S22 also offers hardware-based ray tracing. To MediaTek, the first game to support the Dimensity 9200’s ray tracing capabilities will launch in the first half of 2023, although the specific titles were not revealed.

The Dimensity 9200 GPU also supports features such as variable rate shading, Vulkan 1.3 and the HyperEngine 6.0 gaming feature.

Enhanced camera support

MediaTek has also improved the camera by providing the Imagiq 890 Image Signal Processor (ISP). According to the company, it will be able to use AI technology to understand the foreground and background of a scene (people, sea, sky, etc.) and adjust saturation and colour accordingly.

In addition, it aims to reduce blurring with dual-stream AI shutter technology, using two camera streams (for short exposure and long exposure) and fusing them to reduce blurring. It also claims native support for RGBW camera sensors and 12.5% ​​power savings when shooting 8K/30fps video with electronic image stabilization.

Other Features.

The Dimensity 9200 is MediaTek’s first flagship processor to support mmWave 5G with an M80-based modem and is said to deliver speeds of up to 7.9Gbps ​​downlink. The modem also offers 8CC for mmWave, 4CC for sub-6GHz 5G and our 5G UltraSave 3.0 solution.

On the AI ​​​​side, MediaTek has introduced the APU 690 6th generation machine learning silicon, reportedly increasing peak clock speed by 18% and improving power efficiency by 30%.

Other highlights include Bluetooth 5.3, 240Hz refresh rate at FHD+ resolution, 144Hz at WQHD resolution, LPDDR5X RAM support (8,533Mbps), UFS 4.0 storage support, and Wi-Fi 7 capability.

The first Dimensity 9200-powered smartphones are expected to hit the market by the end of 2022. It’s unclear if these first devices will launch in the global market or just in China. Still, MediaTek did say that Dimensity 9200 smartphones will be more widely available than Dimensity 9000 devices.

6 Essential Contact Page Design Features

Website design tips

Fundamental but often overlooked in design is the contact page of a website. Whether you run a personal blog or a professional site, the contact page must be curated and never lacking. 

Before you take the time to create a custom contact page, you’ll wonder if it’s worth it. The answer is yes. An effective contact page creates trust with your user because it is an exclusive and private communication channel. Trust between a customer and a business is valuable. So, we recommend you contact an expert in web design agency services.

By allowing users to contact you easily in case of a problem, you can save those regular users who have had a bad experience. Being there to answer questions can help you convert curious visitors into regulars. 

For example, in the case of a shopping website, when a visitor delays a purchase or abandons their shopping cart, it’s often because they still have unanswered questions or need to think about an important detail. Unfortunately, these hesitant customers often decide to walk away empty-handed. If online consumers can easily contact you, they can get the answers they want and finally add their items to their cart to complete their order.

What could you add to a contact page?

Presentation

Remember who you are and what you do. The visitor does not necessarily start browsing your site from the home page. This only happens when they already know you or access your site from a direct address. It is, therefore, possible that the visitor does not yet know who you are when they land on the contact page, so it may be useful to describe who you are and what you do briefly. Don’t go too far so as not to bore those who already know you. A very short introduction is more than enough.

Response times

Inform users about the timing of your responses. A phrase such as “I will contact you within 48 hours” reassures and builds trust; of course, they must receive the reply within 48 hours. Otherwise, the phrase will have a boomerang effect on your image.

Newsletter

The contact form is a good opportunity to ask the visitor to subscribe to your newsletter. In this case, you can inform the user that it is free and that you can unsubscribe anytime. It also indicates how often you will receive the newsletter.

Thank you, page.

You can create a thank you page to land on after submitting the form. You can customize your thank you for the contact request, explain the next steps and timing, and set it as a goal in Google Analytics to measure your page’s performance.

Appointment

Another contact opportunity you can offer to your potential customer is to make a telephone or live appointment directly, thus speeding up the contact procedure.

Frequently asked question

Are there any questions they ask you very often? This is the ideal place to enter them, accompanied by clear and simple answers. This way, you will avoid having to answer and waste time, and you will improve the user experience by immediately solving their doubts.

Essential design features:

1. Contact page should be easy to find

Your Contact page will be useless if no one can find it. Being accessible means providing an intuitive way for customers to access your contact page when they want to talk to you. Two locations are particularly suitable: the main navigation bar or the site’s footer.

2. Create a welcoming Contact page

Once visitors land on your Contact page, do they feel you’re open to receiving their emails, phone calls, and feedback? Or is your page sending signs that aren’t so encouraging to get in touch? This point seems obvious, but depending on the content conveyed by your page, your customers may or may not decide to contact you.

By letting customers know that you’ll be happy to assist them with whatever they want, your brand will seem more approachable to them. Here are some examples that you can adapt to suit your needs:

We value our clients and would be delighted to assist you.” 

Your messages mean a lot to us! Contact us today, and we will be happy to process your request. “

We look forward to hearing your feedback, responding to your requests, and providing any assistance you may need!“.

3. Provide all necessary contact information

Include all of your contact information. For example, you should list your work phone number, social media accounts, the location of your physical outlet if you manage one, etc.

Depending on the type and scale of your business, you may need to pass additional information to customers on your contact page:

  • Activity hours (or opening hours if you have a physical store) and average response times.
  • Email addresses for bulk order inquiries.
  • A map showing the location of your physical point of sale (if applicable).

4. Contact form: fewer fields are better

Do not enter too many fields in the contact form. Your users’ time is precious, and any unnecessary fields you force them to fill will take them away from their main goal: getting in touch with you.

To prevent visitors from leaving your site before submitting your contact request, limit yourself to the fields that can help you understand their needs. Don’t force users to give you too much personal information. For example, don’t ask for alternative email addresses or phone numbers.

Be clear and concise. The fields that must not be missing are name, email address and message.

5. Present a relevant call to action

People will always visit your Contact page but don’t fill out your form. However, it is an opportunity to seize to invite them to do something else, whether it is to subscribe to your newsletter, consult your products on sale, or follow you on social networks. The bottom of the Contact page is the perfect place to include a thoughtful call to action.

6. Proudly display your brand image

If likability and humour define your brand, incorporate them into relevant touchpoints on your site — nothing creates more inconsistency than the mismatch between humorous marketing content and character and an impersonal and formal tone on a contact page.

The more accessible your Contact page appears, the easier it will be for users to raise concerns and ask questions. This is how you can better understand their needs and expectations.